- Tips to stop your Mailchimp campaigns registering as SPAM
- How to avoid SPAM Filters – mailchimp resource
Gmail delivers messages to tabbed inboxes based on complex and changing algorithms that consider subscriber engagement, content, and sender information. Marketing and bulk emails often have a higher chance of being delivered to the Promotions tab.
Unfortunately, MailChimp has no control over the placement of emails in Gmail, and there is no proven way to “beat” Gmail’s algorithms. Only a subscriber can move your emails from the Promotions tab to the Primary tab.
Encourage your subscribers to take these actions.
- Add your From email address to their Google Contacts
Emails from a subscriber’s Google Contacts always go to their Primary inbox. In confirmation pages, welcome emails, and campaign content, ask your subscribers to add your From email address to their Google Contacts.